We would like to write our philosophy in a style inspired by the lyrics of Frankie Laine, in his song, I Believe.

On Building Products

• We believe in building products that make the world a better place. We use Nir Eyal’s Manipulation Matrix to stay the course.
• We believe that your product is not “the product”. Your business model is “the product”. — Inspired by Ash Maurya.

Closely related to this is also the concept of Whole Product Model that we are keenly focussed about, which increases possibility of mainstream market success.

• We believe my primary identity is of being a value creator for my product. I strive to make my product more valuable to the market than it currently is.

• We believe in being revenue-driven with our product decisions. We believe revenues are the truest validation of delivering value to your customers. When a customer parts away his money to buy your product, you know you have delivered real value.

• We believe in building for outcomes, not outputs. We don’t measure success with the number of features shipped but the extent of impact it has had on customers.

• We believe in striving for building less, and yet delivering more impact. For this, we need to learn to be ruthless in prioritization.

• We believe launching products or features is not success. We would never celebrate a product launch. Success is when customers validate its value through positive feedback.

• We strongly believe in the Lean Startup and Agile principles of product development.

• We believe in investing in product discovery efforts than anything else. Product development and implementation though is very important, comes only next to right product discovery.

• We believe in striving for alignment from vision to execution for the products we build.

• We believe in loving the problem more than the solution. And that is why I am a big believer of the Jobs to be Done framework.

On Customer Immersion

• We begin all our decisions with genuine care for our customers.

• I believe in inculcating a mindset of deep empathy for my customers.

• We believe that we are first and foremost a customer advocate. We strive to provide value to our customers with what we build for them.

• We believe that we must strive to understand our customers’ needs better than themselves.

• We believe in building products in collaboration with customers as close development partners. We follow Steve Blank’s Customer Development principles.

On Being Data and Metric Driven

• We believe in setting up a clear definition of success for products and features.

• We believe in being data-aware instead of being data-driven.

• We believe in being conscious of not falling into the trap of confirmation bias. The default position is to find evidence for invalidating my own assumptions and hypothesis.

• We believe in practicing 10X moonshot thinking.

• As product leaders, we believe, we should be the best at getting better.