Welcome to Product Squad
Product Squad can help you to bring your ideas in real time
We believe a “product” is not the product, but the business model is the product. Hence, we keep a holistic cross-functional view of building products that functions at the center of Business, Technology, Design and you.
Business
We know that a successful product needs to help achieve the business goals. Hence, we begin with the business KPIs in our conversation that eventually ties to the product goals. Without this corelation, you dont achieve the right outcomes.
Design
We’ll dive deep to understand your problem - and use design thinking principles towards solutioning
Tech
While we are a strong tech focussed team, we are tech agnostic in a lot of ways. We begin with the problem and use case and bring in the technology that fits the problem and the use case. From scalable software to scrappy MVP, we adapt to what is needed.
You
While we are independent when it comes to work, we also realize that our clients and their customers are closest to the problem. Hence, you are an integrated part of our cross-functional setup.
Philosophy of product squad
Our product philosophy
Our product philosophy is built on strong foundational product principles.
- Outcome over output: We value outcome over output. It’s not about shipping an app but whether the app delivers business value. Hence, we challenge every hypothesis.
- Strong product discovery: Most agencies focus on delivery and under-empasize discovery. Without effective discovery, products are deemed to fail.
- Build less, not more: We believe in striving for building less, and yet delivering more impact. For this, we are ruthless in prioritization and not bloat our product.Data aware over data driven: Use data to validate and help you navigate that vision, and map it down into small enough pieces where you can begin to execute in a data-informed way.
- Craftsmanship mindset: We practice strong product building ethics like a craftsman. We ensure top notch standards of product development and delivery.
Product development process for product squad
Our Product Development Process
The starting point is always a product discovery, so that we can better understand you and your idea. During this initial stage, we’ll bring our experience working with successful product companies to the table, providing you with an outside-in perspective to flesh out your concept.
This is followed by either wireframing or production of a prototype sketch, so we can refine and review before the design and development stages.
We assign a cross-functional team to every project based on the scope. A team usually consists of a mix of front-end, back end, full stack developers and testers.
We perform user acceptance testing giving you the opportunity to see your product brought to life, and test within a controlled environment.