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Why at ProductSquad, we are upbeat about Impact Mapping?

One of my partners at ProductSquad once passed a remark that I suffer from Shiny Object Syndrome. And that I always am distracted by a new framework, a new idea, a new phenomenon, or a new approach of doing things and that according to him this was not always a good thing. Though I partially agree with his remark that the cost of being overtly curious is that you meet a lot of bad ideas. But that doesn't mean you stop being overtly curious and stop the habit of exploring them. It's only be exploring would you chance upon something...

April 5, 2023
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A primer on the Whole Product Model

When I mentioned about the whole product concept on my article on product philosophy, I received a few enquiries about what the whole product concept was. In this post, I attempt to describe the concept in reasonable measure. I derive my knowledge of the concept from the marketing classic, Crossing the Chasm by Geoffrey Moore. However, the topic was first introduced to me by Prabhakar Gopalan, an accomplished product leader in our podcast interview. The whole product concept is the most useful marketing constructs in high-tech products. The concept is very straightforward - there is a gap between the marketing promise...

April 5, 2023
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The Power of Building Less

Over the years, I have found one consistent feedback from different functional teams in different organizations, both startups and large organizations. Almost everyone complains about development resource being under-resourced and not building enough to meet the market need. While I used to give it a serious thought earlier, over time I have come to consider it as an anti-pattern. The problem often is less about not being able to build more. One of the profound lessons for me has been realising the virtue of building less. I gathered this while reading Jeff Patton's User Story Mapping. When I understood the idea...

April 5, 2023
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